Opens in a new tab
First Row Associates arrow-and-F mark over a construction site photo

Identity rebrand for First Row Associates Limited, an Enugu construction and engineering company. The images show the new mark (an F, a building block and an upward arrow), its rationale and construction grid, a blue palette and brick-like pattern, and the identity on a flag, a wall billboard, a lapel pin, a letterhead and card set, an envelope and a file jacket.

Logo evolution: the old F mark beside the new First Row Associates mark
Brand mark rationale: the letter F, a building block and an arrow combine into the new mark
Logo construction grid for the First Row Associates mark
Colour palette: royal blue #0051FF, deep blue #0033A2 and white
Blue geometric brand pattern built from the mark
First Row Associates logo and pattern on a flag against the sky
Wall billboard reading We Build, We Construct, We Renovate
Close-up of a blue suit with a First Row Associates lapel pin
Stationery mockup: letterhead on a clipboard with business cards
Branded envelope mockup in blue and white
File jacket mockup with the blue brick pattern down the spine
Next projectOMOBAGSMSocial posts for OMOBAGSM, a phone and gadget shop in Port Harcourt: an iPhone 15 pre-order, a Super Sale, Customer Service Week, Stay Focused and quality-gadgets posts, a new-naira-notes notice and the logo