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Global pharmaceutical standards, built for African realities.

Context

IAO Pharma Consulting Services advises pharmaceutical manufacturers, investors and healthcare organisations on WHO GMP, cGMP and regulatory compliance, plant design and operations. It is led by Ezekiel Odunlami Ibidapo, whose 40+ years include commissioning plants and leading WHO GMP certification.

Brief

Build an identity that sounds like the most experienced person in the room: calm, precise and credible for boardrooms, regulators, investors and conferences. Not a flashy startup.

IAO Pharma reception wall with the logo, tagline and full-height brand pattern panel
Brand guidelines page showing the IAO logo lockups on white and dark backgrounds

What we did

We built the mark from the company's initials into a geometric I-X-O symbol, paired it with a six-colour palette led by greens and blues, and turned the letterforms into a pattern that carries the brand across large surfaces. Everything was designed to work on a regulator's desk and on a van.

IAO colour palette: Mustard Greens, Isreal Blue, Tuatara, Dark Ultramarine, Shocking Blue and Retro Green swatches with values
IAO logo animation: the IAO mark builds and the 'IAO Pharma Consulting Services' lockup resolves on white
IAO brand pattern built from the logo's letterforms in green, blue and charcoal
IAO Pharma Consulting Services dimensional logo signage on a building facade
Directional street sign with the IAO logo beneath an airport sign
Canvas tote bag with green handles, IAO logo and brand pattern
Sequence of IAO brand application mockups: van, lab coat, signage, merchandise and exhibition stand
Delivery van wrapped in IAO livery with the logo and pattern band
Front and back of a white and green IAO polo shirt with patterned hem
Exhibition pop-up backdrop and counter in the IAO pattern
Open pocket umbrella printed with the IAO brand pattern
Cover of the IAO Pharma company profile brochure

What we made

  • Logo and lockups
  • Six-colour palette and type system
  • Brand pattern
  • Brand guidelines
  • Company profile brochure
  • Signage, livery and exhibition stand
  • Uniforms and merchandise
  • Logo animation in 16:9 and 9:16
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