Joe's Spanish Wines imports and sells Spanish wines from its own shop and bar.
Brief
Create a brand that feels warm and premium without being stiff, and that works on bags, price lists, merchandise and social.
What we did
The mark is a wine pour that doubles as a J. We built a deep red and vanilla palette, a badge for stamps and stickers and a pattern for gift packaging, then retouched and composited the shop's own product photos so every bottle sells on its own.
What we made
- Wordmark and badge
- Colour and type system
- Brand pattern
- Gift bag
- Price list design
- Merchandise
- Product photo retouching and compositing
