Navoteq builds websites, brands and digital tools for startups and small and medium businesses, increasingly using AI.
Brief
Show technology, diversity and approachability in one mark.
What we did
A mouse cursor, a chip-like pixel shape and an eye combine into a playful mark; four colours become a modular pattern for stationery, uniforms and events.
What we made
- Ideation
- Construction
- Colour palette
- Pattern
- Stationery and ID
- Uniforms and merchandise
- Exhibition stand
