Triple C is a community for writers that preaches consistency and leaves no room for excuses.
Brief
The founders needed to be identified professionally and trusted with their followers' growth, while standing apart from other writing communities. Their values had to show: strict consistency and accountability.
What we did
From a mind map and moodboard we sketched two ideas: the turtle from the fable (slow and steady wins) and a spark (energy). The mark joins them with flat, unrounded edges that leave no room for excuses. Fire Opal and Outer Space carry it across stationery, apparel and street posters.
What we made
- Research, mind map and moodboard
- Sketches and ideation
- Logo construction and clear space
- Colour, type and pattern
- Stationery and apparel
- Street and billboard campaign
